Virgin Islands Motors

Virgin Islands Motors Limited (V.I. Motors) has been an integral part of the VI’s automotive industry since 1966. With founder, Mr. Keithley Parker’s’ vision, the company has grown from a simple startup selling gas and doing minor auto repairs, to a one stop shop catering to all of the VI’s automotive needs.

Keithley started the business as a small workshop then moved on to owning his first franchise of PPG Paint in 1969. His wife, Mrs. Ethelyn Parker, came on board to assist with the business full time when the company expanded to include the General Motors franchise, followed by the National Rental franchise in early 1977. Together the power couple ensured customers’ satisfaction, rendering “Service Beyond The Call”.

VI Motors’ current General Manager, Allan Parker, son of Keithley and Ethelyn, was proud to take over the business as he helped to grow the company even further. Allan got introduced to the business at the age of 15 when he would help out by cleaning cars and tendering gas after school. As GM, Allan spearheads the entire operation, keeping his father’s vision alive and “Striving For Excellence” for over half a century.